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SMART MULTI-CHANNEL FALLBACK ⚡

When One Channel Fails Your Message Keeps Moving

Smart Fallback automatically reroutes a message to your next channel the moment one fails — RCS to WhatsApp to SMS, or any order you choose. Your OTPs, alerts and campaigns always get through, without you lifting a finger.

99.9%
Effective Delivery Rate
<2s
Failover Trigger Time
3
Channels, One Workflow
Fallback Workflow — Live
● Active
RCS
Sent as primary channel
Failed
WhatsApp
Auto-triggered fallback
Failed
SMS
Final fallback channel
Delivered ✓

Single-Channel Messaging Is a Silent Revenue Leak

An unread WhatsApp message, a blocked SMS route, an unregistered RCS agent — any single point of failure means your customer never gets the OTP, the order update, or the offer. Smart Fallback closes that gap automatically.

Never Miss Critical Messages
OTPs, order alerts and reminders always reach the customer, even if the first channel fails.
Multi-Channel Redundancy
Chain RCS, WhatsApp and SMS together in any order — one wallet, one workflow.
Real-Time Automatic Failover
The moment a status returns Failed or Not Delivered, the next channel fires — no manual retry needed.
Full Visibility & Reporting
See exactly which step delivered every message, so you always know your true reach.
One Failed Message, Three Chances to Land
RCS
Failed
WhatsApp
Failed
SMS
Delivered
99.9%
Effective delivery rate when Smart Fallback is enabled, vs. single-channel sending
Single-channel sending~87%
With Smart Fallback99.9%

Four Steps to Zero Message Loss

Set it up once — Smart Fallback handles every failed message after that, automatically.

STEP 01
Choose Your Primary Channel
Pick RCS, WhatsApp or SMS as the first channel every message is sent through.
STEP 02
Add Fallback Steps
Drag and drop additional channels as backups, in the exact order you want them tried.
STEP 03
Set Trigger Conditions
Choose what counts as a failure — Failed, Not Delivered, or Not Read — for each channel.
STEP 04
We Handle the Rest
Go live. Every failed message is automatically rerouted in real time — no manual work.

Wherever Delivery Matters Most

From one-time passwords to marketing blasts, Smart Fallback keeps your message moving until it lands.

OTP & Verification
A failed OTP means a lost signup or a stuck transaction. Fallback ensures the code always reaches the user, on time, every time.
Marketing Campaigns
Don't let a bounced WhatsApp promo go to waste. Automatically retry on RCS or SMS to maximize campaign reach and ROI.
Transactional Alerts
Order confirmations, shipping updates and payment reminders — critical alerts that simply can't afford to go undelivered.

Common Questions About Smart Fallback

Everything you need to know before setting up your first fallback workflow.

Smart Fallback is a Nesark feature that automatically reroutes a message to a backup channel — such as RCS to WhatsApp to SMS — the moment the primary channel fails to deliver, so critical messages like OTPs and order updates always reach the customer.

You can chain RCS, WhatsApp, and SMS together in any order you choose, all managed from a single Nesark wallet and workflow.

Smart Fallback detects a failed, undelivered, or unread message and automatically triggers the next channel in your fallback chain in under 2 seconds, with no manual intervention required.

No. Smart Fallback is a no-code, drag-and-drop workflow builder inside the Nesark dashboard. You choose a primary channel, add fallback steps, set trigger conditions, and go live in minutes.

You can trigger a fallback step based on Failed, Not Delivered, or Not Read status for each channel in your workflow.

Ready to Stop Losing Messages?

Set up your first Smart Fallback workflow in minutes — no code, no complexity.

Set Up Fallback Free → Talk to Sales